WHAT IT IS Highly sensual, intensily rich. MYSLF Le Parfum, the new intensity born from all modern men contrasts. The quintessence of a man born to be nothing but himself. Radically bold. Essentially contrasted. Unapologetically nuanced. BORN TO LAST A new intense woody floral statement, born from the unexpected encounter of suave florality and velvety woods, and enhanced by velvety vanilla infusion, for a new sensual ambery trail. At first, a vibrant & spicy accord made of black pepper essence. At heart, a radiant and richer orange blossom absolute heart from Tunisia crafted for YSL beauty. At last, sensual & textured woods meet an addictive & velvety Vanilla Bourbon Infusion. BORN BOLD A radicalized intepretation of the iconic YSL silhouette in a bottle. A new radical black matte monolith contrasting with a shiny laquered black YSL Cassandre logotype beating at its heart. BORN RESPONSIBLE MYSLF favors the use of natural ingredients, some of which are responsibly and sustainably sourced. The Vanilla Bourbon Infusion, bringing warmth and depth to LE PARFUM, is cultivated in the Sava region of Madagascar by local programs that support underprivileged communities, based on fair trade principles. BORN MYSLF Myslf, no matter what.